Marketing Manager
About the Company
SABAH.city is Azerbaijan’s next-generation innovation cluster, developed by the High Technologies Park of the Ministry of Science and Education. It unites startups, incubators, accelerators, venture capital funds, research centers, technology companies, and universities in one integrated ecosystem. By connecting academia, industry, government, and entrepreneurs, SABAH.city drives innovation, supports startup growth, and advances a knowledge-based economy. It transforms ideas into scalable technologies and real-world solutions while fostering the next generation of innovators and technology leaders.
About the Role
Marketing Manager is responsible for planning and coordinating marketing projects from idea to execution, ensuring that different teams, activities, and external partners work together effectively. The role focuses on keeping marketing projects organized, on schedule, aligned with SABAH.city’s business and brand objectives, and delivered to the expected quality.
Responsibilities
Coordinate brand, digital, creative, and offline marketing initiatives
Define marketing objectives aligned with business goals and develop a social media roadmap
Ensure the implementation of marketing projects and processes in line with strategic objectives
Ensure the coordination of integrated 360-degree campaigns across all relevant channels
Lead content planning and define the style and creative direction of video content
Prepare UX/UI design briefs and coordinate the publishing schedule for creative materials
Lead the development of blog posts, articles, and other written content
Work closely with designers to ensure the quality and brand consistency of creative materials
Coordinate the development and approval of creative concepts and materials with internal and external stakeholders
Lead website, social media, and email marketing activities
Manage digital advertising, social media advertising, and content optimization
Lead initiatives to improve advertising processes and SEO
Manage email marketing, influencer partnerships, and communication processes
Develop collaborations with external digital channels, partners, and organizations
Monitor campaign and marketing performance and provide data-driven recommendations
Lead the development of designs and scripts for outdoor, TV, and radio advertising
Coordinate the planning and execution of online and offline marketing events
Requirements
Up to 5 years of experience in marketing, including branding and digital marketing
Fluency in Azerbaijani and English
Strong understanding of digital marketing tools and platforms (SEO, SMM, email marketing)
Experience working with cross-functional teams (design, digital, content, external vendors)
Experience with website admin panels and digital workflows
Skills and Competencies
Strong project management, planning, organizational, communication, and stakeholder management skills
Ability to manage multiple priorities in a fast-paced and changing environment and solve problems effectively
Strong analytical and data-driven approach with the ability to interpret marketing performance and make practical recommendations
Creative thinking and a strong understanding of brand consistency and customer experience
Attention to detail, a process-oriented mindset, and the ability to structure and use feedback constructively
Ownership, accountability, adaptability, and ability to work effectively with cross-functional teams
Benefits & Perks
Health & Wellness
Comprehensive benefits package, including Medical Insurance and Push30 Subscription
Competitive salary
Competitive compensation aligned with industry standards, taking into account your experience, skills, and professional performance
Career growth
Employee assistance programs, providing professional development and career growth opportunities;
Team & Community
Company-sponsored social events, team-building activities, and volunteer opportunities
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